Hi, I’m Raquel. Your partner in digital product design
I create functional, human-centered digital experiences guided by data, empathy, and collaboration. I believe in design as a tool to solve problems with sensitivity and strategy.
Vest | Restructuring access to investment content
I designed new sections in the Vest app to better organize informative content and boost engagement with financial education.
Skills
UX writing, information architecture, UI design, Figma
Highlight
+186% in user sessions
Vest | Restructuring access to investment content
I designed new sections in the Vest app to better organize informative content and boost engagement with financial education.
Skills
UX writing, information architecture, UI design, Figma
Highlight
+186% in user sessions
Vest | Optimizing onboarding for clarity and conversion
I identified a high drop-off rate in early onboarding and redesigned the initial flow to guide users with greater clarity and confidence.
Skills
UX writing, UI design, data analysis, Figma
Highlight
Conversion increased by 60% after redesigning first steps
Vest | Optimizing onboarding for clarity and conversion
I identified a high drop-off rate in early onboarding and redesigned the initial flow to guide users with greater clarity and confidence.
Skills
UX writing, UI design, data analysis, Figma
Highlight
Conversion increased by 60% after redesigning first steps
Minds Digital | Enhancing the WebPortal experience
I revamped Minds’s WebPortal focusing on usability, clarity, and visual consistency. From user interviews and feedback to prototyping and testing, I organized flows and aligned the interface with the company’s new design system.
Skills
UX/UI design, design
systems
Highlight
Streamlined user journeys and reinforced brand consistency
Minds Digital | Enhancing the WebPortal experience
I revamped Minds’s WebPortal focusing on usability, clarity, and visual consistency. From user interviews and feedback to prototyping and testing, I organized flows and aligned the interface with the company’s new design system.
Skills
UX/UI design, design systems
Highlight
Streamlined user journeys and reinforced brand consistency
BMG Money | Redesigning the dashboard for clarity and consistency
I overhauled BMG Money’s dashboard based on user data and stakeholder interviews. I structured the information hierarchy and standardized visual elements.
Skills
UI design, design systems, prototyping, figma
Highlight
Increased clarity in navigation and visual consistency
BMG Money | Redesigning the dashboard for clarity and consistency
I overhauled BMG Money’s dashboard based on user data and stakeholder interviews. I structured the information hierarchy and standardized visual elements.
Skills
UI design, design systems, prototyping, figma
Highlight
Increased clarity in navigation and visual consistency
Minds Digital | Creating a clear, zero-based testing journey
I developed Minds’s testing page from zero, structuring the experience to guide users clearly. I turned a technical process into an accessible, brand-aligned flow.
Skills
UX design, information architecture, UX writing, figma
Highlight
Guided, accessible testing experience
Minds Digital | Creating a clear, zero-based testing journey
I developed Minds’s testing page from zero, structuring the experience to guide users clearly. I turned a technical process into an accessible, brand-aligned flow.
Skills
UX design, information architecture, UX writing, figma
Highlight
Guided, accessible testing experience
Minds Digital | Scaling design with consistency and collaboration
I built a design system from scratch and visually aligned all digital products. By creating reusable components in Figma, I helped embed a culture of design across teams.
Skills
Design systems, UI design, visual standardization, figma
Highlight
100% adoption across 3+ engaged teams
Minds Digital | Scaling design with consistency and collaboration
I built a design system from scratch and visually aligned all digital products. By creating reusable components in Figma, I helped embed a culture of design across teams.
Skills
Design systems, UI design, visual standardization, figma
Highlight
100% adoption across 3+ engaged teams
Experience
Experience
Product Designer
Product Designer
Freelancer
Freelancer
Jan 2024 - Moment
Jan 2024 - Moment
Product Designer
Product Designer
Vest app
Vest app
Dec 2023 - Dec 2024
Dec 2023 - Dec 2024
UX/UI Designer
UX/UI Designer
Minds Digital
Minds Digital
Feb 2022 - Aug 2023
Feb 2022 - Aug 2023
Art Director
Art Director
Usina do Corpo
Usina do Corpo
Sep 2019 - Jul 2023
Sep 2019 - Jul 2023
Skills
Skills
UX Design
UI Design
UX Research
Design Systems
User Testing
Prototyping
Usability Testing
Iterative Design
Information Architecture
Data Analysis
Wireframing
Collaboration
Leadership
Mentoring
Proactivity
Empathy
+ More
+ More
+ More