Raquel Marini | UX Designer

Facilitating access to content and engaging investors from day one

Vest is a fintech that connects users to the U.S. financial market. I led the investment experience redesign in the app, focusing on better organizing informative and educational content, improving navigation, and making the learning journey clearer and more accessible.

My role: As product designer, I reorganized the content structure, redesigned the interfaces for the new sections, and developed the information strategy to increase engagement with educational materials.

My role: As product designer, I reorganized the content structure, redesigned the interfaces for the new sections, and developed the information strategy to increase engagement with educational materials.

Company

Vest

Year

2024

Role

Product Designer,
UX Writer

Product Designer, UX Writer

❗The problem

The “Discover” section combined diverse content but suffered from poor visual hierarchy and unclear purpose. Generic titles, mixed information, and low visibility made access to educational materials confusing and hindered engagement.

The main hypothesis was that limited organization and low predictability were barriers to in-app information consumption.

🧠 Strategy

Organized content into two distinct flows with new tabs:  

Invest → for hands-on investment actions  
Explore → for educational content, news, and articles

• Established a visual hierarchy with editorial highlights (e.g. Stock of the Month) and thematic grouping
• Integrated MyWallSt content (new Vest partnership) directly into the new screens
• Refined microcopy and the content access journey with a focus on clarity and engagement

Organized content into two distinct flows with new tabs:  

📈 Perceived results

The new design drove a 160% increase in informational content access, rising from 1,112 to 2,893 monthly views.

This validates our hypothesis and shows that better content organization significantly enhances platform experience and engagement. Additionally, the project strengthened the MyWallSt partnership and made educational content a strategic differentiator within the app.

💬 Learnings

Beyond redesigning screens, this project required deep attention to the user journey. I learned the impact of well-structured information on retention and how to smartly integrate partnerships into the product. This design not only solved a navigation problem but also increased perceived value for users.